Ontario Beef is a commodity board representing 19,000 beef farmers in Ontario. Recognizing that they needed to continue to build trust with existing Ontario consumers as well as appeal to new ones, they opted for an overhaul of their consumer-facing brand, this included a new logo and website.

We worked collaboratively with their team to bring to life a consumer-friendly logo that promotes a sense of pride, trust, and relatability. Their new website is user-friendly and allows current and new consumers to learn about the many benefits of choosing Ontario Beef and highlights their delicious recipes.