website, advertising
true north website design
true north icons

The Kitchener Waterloo Oktoberfest (KWO) is an organization committed to celebrating community, heritage, friends & family and fun through their fall festival and year-round community-focused events. As Canada’s largest Bavarian Festival the KWO represents the best of the KW Region not only to Canada but to the world.

From the start we believed Canada’s Greatest Bavarian Festival deserved the greatest website! Our aim was to design and build a modern and user-friendly website that would allow for improved interaction and reinforce (and in some cases, introduce) the long-standing KW Oktoberfest brand to potential visitors and festers. Each page needed to have a clear goal, and the design and functionality needed to support the completion of that goal.

For KWO the new design was a breadth of fresh air after living so long with an outdated brand. The new brand elements truly reflect KWO’s spirit, commitment to the festival & community, and provide a great foundation for them to grow the festival for years to come.

shad branded bagshad mascot illustration
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