South Mill Champs
Working with a Category Leader to Grow Their Brand and Influence
REES + STAGER has helped South Mill Champs command their place as the authoritative leader in North American mushroom growing, showcasing their innovation, quality, and sustainability.
Since 2020, REES + STAGER has helped South Mill Champs command their place as the authoritative leader in North American mushroom growing, showcasing their innovation, quality, and sustainability.
Our first task was to elevate SMC’s digital presence to reflect their leadership in the mushroom industry, producing content that highlights their expertise, products, and thought leadership. From owned content and product features to retail and foodservice insights, industry trends, and sales messaging, every post and piece of content reinforces SMC’s reputation as a visionary grower of high-quality mushrooms.
Serving as their trusted agency of record, our R+S team supports all divisions of their brand with website design and development, social media management, LinkedIn thought-leadership, content creation, graphic design, recipe development, photography, and cooking videos.
In addition to social and digital work, we also work with SMC on package design, trade show presence, farm signage, truck branding, and printed sales materials—ensuring a consistent, high-impact brand experience across every touchpoint.
Through strategy, storytelling, and high-touch creative execution, REES + STAGER helps South Mill Champs strengthen their authority, engage audiences, and showcase their mission to sustainably nourish North America with high-quality, responsibly grown mushrooms.
