Ontario Beef
Bringing a Provincial Food Brand to Life from Strategy to Plate
Through strategy, storytelling, and hands-on execution, we’ve helped Ontario Beef show up with confidence in a way that feels authentic, modern, and trusted.
REES + STAGER partnered with Ontario Beef to help evolve their consumer-facing brand, strengthening trust with existing audiences while opening the door to a new generation of Ontario consumers.
Representing more than 19,000 beef farmers across the province, Ontario Beef needed a brand that balanced credibility with warmth, and agriculture with everyday relevance. We led a full brand refresh, including a new logo and website, designed to build pride, relatability, and confidence in choosing local beef.
Working collaboratively with their team, we translated a complex, industry-led organization into a clear, approachable consumer brand. The website puts education and inspiration front and centre, highlighting the benefits of Ontario Beef alongside practical, delicious recipes that make the choice easy and appealing.
Beyond brand and digital, we have led and executed six major photography and video shoots, managing every detail from strategy and planning to models, locations, propping, creative direction, production, and post. The result is a robust, high-quality visual library that brings Ontario Beef to life across campaigns, platforms, and touchpoints.
Through strategy, storytelling, and hands-on execution, we’ve helped Ontario Beef show up with confidence, connecting Ontario farmers to Ontario families in a way that feels authentic, modern, and trusted.
