OHBA
From Complexity to Clarity: Redefining the Voice of Ontario’s Home Building Industry
Repositioned to engage more effectively, elevate their industry presence, and connect meaningfully with current and future members.
REES + STAGER worked with the Ontario Home Builders’ Association (OHBA) to completely reimagine their brand and digital presence, creating a platform that highlights the human and personal side of the association.
We transformed an overwhelming and cluttered legacy website into a concise, thoughtful, and impactful experience designed to attract new members, clearly communicate the benefits of joining, and showcase OHBA’s work with government, education and their diverse membership base—including builders, renovators, and service professionals.
Beyond the website, we redesigned marketing collateral, social media templates, welcome kits, member communications, tradeshow presence, and rebranded the annual conference into a vibrant, modern event that resonates with today’s members.
The result is a brand with clarity, vision, and a solidified voice—warm, personable, and inviting—positioning OHBA to engage more effectively, elevate its industry presence, and connect meaningfully with current and future members.
