Love Canadian Beans
Elevating an Overlooked Commodity to a Star Ingredient
Through social and paid campaigns, millions of new and existing consumers engaged with Canadian beans in fresh, exciting ways.
REES + STAGER partnered with Love Canadian Beans to reposition Canadian beans as a trendy, versatile, and must-have ingredient. Our work includes annual campaign planning and strategy, website design and development, social media management, influencer and industry partnerships, content creation, recipe photography, cooking videos, and digital advertising across Meta and Pinterest.
We designed a custom microsite to act as the hub for all Canadian bean content—from bean basics to recipes—while serving as the delivery platform for partnership content that showcases farmers, chefs, influencers, and complementary commodities like chicken, seafood, and mushrooms. Through social and paid campaigns, millions of new and existing consumers engage with Canadian beans in fresh, exciting ways, driving traffic back to the website and elevating their profile in the marketplace.
Just one of our campaigns achieved over 15 million impressions, reaching 11 million people in seven months, generating more than 325,000 social engagements, and our influencer partnerships reached over 830,000 consumers. Participating commodity board partners were thrilled with the collaboration, and our work was recognized at the 2023 Best of CAMA Awards with Best in Show Digital and Best Microsite. Through strategy, storytelling, and high-quality execution, R+S continues to help Canadian beans claim a more modern, compelling, and highly visible place on Canadian plates.
