Every Salad Ever
Turning Creative Vision into Award-Winning Results
Redefining how audiences engage with food content with a visionary client.
In 2018, REES + STAGER was engaged to bring a bold publishing concept to life for veteran cookbook author Greta Podleski: a fully integrated, video-driven cookbook experience designed to redefine how audiences engage with food content.
Our role spanned every layer of execution. We designed and built the Yum & Yummer website, designed and produced the cookbook, and directed, styled, filmed, and edited all 125 companion cooking videos, delivering a cohesive, high-performance content system in under a year.
The impact was immediate and measurable. The book became a national bestseller, reached #1 on multiple “Best Cookbook” lists, and earned Gold at the Taste Canada Awards, validating both the creative strategy and the executional discipline behind the work.
Our partnership continued in 2025 with Greta’s second book, Every Salad Ever, where our team once again lead the branding, lifestyle photography, and full book design and layout, extending the brand with the same precision, consistency, and creative authority.
These projects reflects REES + STAGER’s ability to take complex, high-volume creative visions and transform them into cohesive, award-winning market successes, through clarity of strategy, depth of production expertise, and collaborative execution.
