In recent years, there’s been a drastic shift in how businesses need to advertise online. One of the biggest outcomes of this is the rise in social media marketing. Social media marketing is no longer optional for businesses out there, regardless of size. With around 4 billion people using social media worldwide, this is where your business needs to be—and REES + STAGER can successfully get you there.
Your online reputation is the perception people have of your business. As a consumer, anything on the internet can be an influence, and you want to make sure that your story is a good one. Reputation management is how you control this story.
Apart from the fact that social media is one of the cornerstones of a successful digital marketing strategy, there are several reasons why you need to make social media marketing one of your priorities.
If you want to connect with existing customers and find new ones, social media is the best place to do it. Your target audience is already on social media, all you have to do is cater to them. With a strong social media presence, you get the opportunity to turn your brand users into brand advocates.
Social media is a great place to implement social listening as a strategy. What are your customers saying about your brand? What do they like about it? What do they want you to change? The insights from social media platforms can be incredibly beneficial to improving your customer experience.
Everyone wants a place to belong—it’s an inherent part of being human. Many top brands focus on creating a community for their customers; a space where they can find like-minded people to engage with. Creating this space with your customers won’t just help grow loyalty, but humanizes your brand.
Social media posts and advertisements are an extremely effective way to drive traffic to your website. Sharing content and updates from your website is a great way to send customers to your business, which directly influences your leads and sales.
If everyone is on social media, then it stands that social media updates are the quickest way to be seen. Social media platforms move quickly, but with the right content and algorithmic understanding, you can make the most of it for your brand. Or if you’d like, we can do it for you.
There’s a lot to consider when it comes to social media marketing. Figuring out your schedule, narrowing down your platforms, finding your brand voice, changing your strategy as the algorithm develops, and catering to new features. For regular business owners, this can take a huge chunk of time out of their daily schedule. For business owners working with REES + STAGER, however, it’s just another day!
A social media marketing strategy used by a restaurant won’t get the same results as a hotel. Your plan needs to be catered to your business’s specific needs—your industry, budget, location, target audience, and so much more.
At REES + STAGER, we take the time to figure out who you are as a business, and the unique perspective you have to offer. Then, we implement this into a social media plan backed by data-driven analytics.