In simple terms, SEO is the process of helping your brand rank higher online. It can be your website, your social media, or any piece of content. The ultimate goal of SEO is to improve your brand’s positioning on search engines, by optimizing the way it exists online. Your SEO strategy isn’t something that you implement once and then reap the rewards—it’s a process made from combined strategies, tools, and best practices.
The majority of online searches (75 percent!) happen on search engines like Google. If your business is available online, SEO is absolutely essential to find success. SEO is the cornerstone of increasing organic traffic online. Without SEO, you might suffer from:
You might have heard about the Google algorithm before. Notorious for constantly changing, this algorithm is your key to SEO success. Certain ranking factors go into how this algorithm perceives your business, and your SEO strategy needs to tackle all of them.
On-page SEO refers to the content on your website or other pages. Optimizing this content through keywords, high-quality content, and descriptive meta titles and descriptions can greatly improve your rankings.
Off-page SEO on the other hand isn’t directly in your hands, as it’s mostly about getting backlinks and influencing your rankings by creating share-worthy content.
When it comes to your website, investing in technical SEO optimization is the way to go. Focusing on website speed, architecture, mobile optimization, and the overall user experience will place your website higher on the rankings.
Search engine optimization is a long-term process. Positioning your brand and establishing it as an industry leader takes time and continuous effort, as well as an understanding of changing trends and algorithms. At REES + STAGER, we excel in looking at the big picture, while considering the smallest of details. If you want a comprehensive SEO strategy built to last, we’re the agency for you.