When customers search for you online, what do they find? Are they getting accurate, up-to-date information that directly points to you? Or are they getting wrong addresses, unused phone numbers, and old websites?
Managing your listings makes it easy for your consumers to find you—whenever and wherever they look.
Your online reputation is the perception people have of your business. As a consumer, anything on the internet can be an influence, and you want to make sure that your story is a good one. Reputation management is how you control this story.
If your consumers try to find you but get outdated or inaccurate information, they might switch to your competitors instead. For business owners, listings are your lifeline to your customers.
With 95% of customers making their purchase decisions before even directly interacting with your business, you want to make sure you give them the best customer experience possible, starting from when they unlock their phones.
Once your brand is seen, you can focus on the other aspects of promoting your business online. To get seen, however, you need listing management. The more online directories your business is on, the higher your chances of a customer finding you.
One of the most important factors when it comes to search ranking results is consistent data. On the flip side, inconsistent data can actually damage your SEO. Consistent data helps you build credibility so the algorithm ranks you higher.
Consumers are more likely to choose a business that provides all their relevant information when searched for. Apart from credibility, it’s simply convenient. Would you rather visit a store with an updated address, phone number, and business hours, or one without?
All of them! Whether you have an online business or a brick-and-mortar store, you need to make sure you stay on top of your listings. 82% of consumers search for businesses near them on their phones, so if you aren’t managing your listings, you’re missing out on a large number of potential consumers.
80% of people lose faith in a business when the listings show incorrect information. But with so many listings directories out there, how do you keep track of everything? Maybe you know about algorithms, but don’t know how they function. Or maybe you understand how Google works, but not Google My Business. If that’s the case, reach out to us at REES + STAGER. We’ve got the experience and resources to give you what you need. We’ll take care of things on this end, so you can focus on what matters most, running your business.
Listings aren’t a one-time fix. Even without changes from your end, things can go wrong. Continuous monitoring and real-time updating are necessary to make sure you’re always giving your potential customers what they need.
Many business owners might not know how the online algorithm works. It’s understandable, considering how it constantly updates and changes. At REES + STAGER, we stay up-to-date with online developments to make sure your listings improve your overall digital marketing strategy.
One of the challenges several businesses face is not being able to make real-time changes to their listings—maybe there are just too many directories to update, or it takes too long to do it manually. This is where REES + STAGER can help. With comprehensive, all-in-one software, we can make sure your changes get updated across all relevant directories in real-time.
