If you’re unfamiliar with email marketing, your first association with it might just be to consider it spam. While that’s true for some people, it’s not the case for a well-marketed and thought-out email campaign.
Email marketing is about building a mutually beneficial and secure relationship with an audience that wants to hear from you. The fear of losing an email list is not like that of losing social followers. First and foremost, emails help you consistently communicate to your clients, in whatever way you need.
Email marketing revolves around your email list. Unlike other forms of marketing, your email list is made of people who want to receive messages from you, making them some of your most qualified leads.
Email marketing is a great way to build and nurture relationships with your customers. Since emails can be highly personalized for each individual person, you can connect with your audience to directly give them relevant information.
Email marketing is the only platform where you have complete control over every aspect. There’s no algorithm for you to follow, and no fear of the platform changing. Your relationship with your customers is completely yours.
There’s so much you can do with emails—sell your products and services, share news and updates, tell your brand story, and even reduce your cart abandonment rate. 69% of online carts end up abandoned but with the right emails, you can get more than 10% of them back! Emails are also completely measurable and scalable, so you can understand exactly what you need to do to improve your campaign based on click-through and open rates.
Email marketing allows you to reach new levels of personalization—and we don’t just mean putting a name in the subject line. Email marketing allows you to segment your email lists to make sure your customers are receiving relevant information that consistently keeps your business top of mind. By signing up for an offer or newsletter, your customers are asking to hear from you, and email marketing is the best way to make the most of this.
Did you know that segmented and personalized campaigns can increase revenue by 760%? Whatever your unique business goals are, email marketing can help you achieve them. Email marketing helps you build a relationship with your audience while also driving traffic to your website, driving sales, increasing awareness, or anything else you need.