If you’re new to digital marketing, it can seem like a complex maze to navigate, but digital advertising is easily the fastest-growing marketing platform available nowadays. Digital advertising is one of the most effective ways to target your core audience on the internet. In fact, 64% of consumers will click on a Google ad when searching for products or services online. That’s an amount you don’t want to miss out on, and with REES + STAGER, you won’t!
Your online reputation is the perception people have of your business. As a consumer, anything on the internet can be an influence, and you want to make sure that your story is a good one. Reputation management is how you control this story.
Digital advertising is a powerful opportunity for businesses to engage in brand storytelling that delivers results. Digital advertising lets you get up close and personal with your consumers while staying cost-effective.
The beauty of digital advertising is twofold—you get access to more reach while narrowing down on increasingly targeted consumer bases. Digital advertising helps you get every ad in front of qualified leads to guide them through the buyer cycle.
The online world is a big place, and you need to take advantage of as much of it as possible. Multi-channel marketing is a great way to capitalize on consumer interests. Maybe some prefer video and others prefer infographics. If that’s the case, why not do both?
Marketing is constantly evolving, and without constant change and updates to your strategy, your business will fall behind. Unlike traditional marketing, digital advertising is quick to execute and can be modified even after a campaign is launched.
Now that digital advertising is so common, the internet is inundated with ads everywhere you go. But this just means a rise in quantity, not quality. Nowadays, consumers are looking for common ground before engaging with a brand. Rather than simply buy their products and services, they prefer to engage with brands that share their values and beliefs.
This is a great chance for brands who want to tell stories that matter. With genuine and novel ideas, your brand messaging can stand out from the crowd, and create impactful results.
The majority of Millenial and Gen Z consumers respond to smartphone ads more than a desktop or laptop. With higher click-through rates and lower cost-per-click prices, mobile marketing is quickly becoming an integral part of any digital marketing strategy. The best part of mobile marketing? You don’t need to design a new campaign! Simply optimize your existing content to smoothly translate to any device, and you’re set.
Marketing is about knowing your audience—where they are, what they want, and how they respond. Right now, your target audience is online, and they want clever and innovative advertisements.
The process is clear, so all we need to do is figure out your goal, and how to achieve it. Do you want to increase revenue? Grow brand awareness? Tell a story? Whatever it is, reach out to REES + STAGER. We’ll help you design an advertising campaign that will get you closer to achieving your goals.
Want to see the value of your digital ads? It’s easy with built-in metrics. Digital advertising gives you all the key performance indicators (KPIs) you need to see what works, and what doesn’t. See who’s viewing your content, if they’re clicking on it, sharing it, or making a purchase through it. Digital advertising metrics provide a direct line to analyze and improve ROI for your bottom line.
