Activa is Waterloo Region’s largest and most active land developer and home builder, bringing life to communities through their home designs and neighbourhood planning. As their appointed agency of record since 2018 everything we do for Activa, from messaging to creative, helps reinforce their goal to impact our shared community in positive ways by building better homes and better communities.
One of the ways they achieve their goal is by including a standards package worth over $20,000 in every single detached home they build. As just one part of their customer-centric build process that replaces the stress and anxiety of home building with confidence and excitement, Activa tasked us with creating catalogues that would allow new homebuyers to review their options at their own pace and to help prepare them for their colour selection meeting at Activa’s fully staged 10,000 square foot showroom.
Our team executed every part of the process which included, ideation, strategy, art direction, model home & studio photography, copywriting and design resulted in two beautiful and easy to browse Standard Finishes catalogues. Activa’s wide range of curated options don’t compromise on style and neither do these catalogues!