Why Email Marketing Will Still Be Important in 2022

October 25, 2021
Why Email Marketing Will Still Be Important in 2022

The pandemic taught us that plans can change quickly. The forecast you made yesterday may not hold water tomorrow. Keeping up with the newest trends and projections is essential to staying on top of your game. But don’t panic, this is easier than you might think.

During the pandemic, many companies adjusted their strategies to interact with and communicate with their customers digitally. The result was a significant boost for email marketing and new email trends started to emerge.

This is undoubtedly exciting news, especially considering the increase in email newsletter engagement, but just like anything worth doing, it is worth doing right! To stay competitive and nail your email marketing plan, you must monitor and apply the latest trends.

These are the top email marketing trends that will dominate our inboxes in 2022.

5 Email Marketing Trends to Watch in 2022

To increase your engagement and conversions, stay on top of these email marketing trends:

1. Incorporate user-generated content

User-generated content is one of the easiest ways to increase organic traffic and convert more clients. Customers are more likely to trust an organization if they see positive feedback from a variety of people, increasing their likelihood of becoming paying customers!

2. Expect more than just sales from your newsletters

Newsletters have long been regarded as the foundation of every marketing plan, and have evolved into more than just a sales conversion tool. They also let you tell stories, offer business insights, and communicate with your audience to show that you care, which builds your relationship with them. This should be #1 on your priority list!

Your newsletters can provide value to your subscribers by providing bite-sized news stories, industry updates, thought leadership articles, and other fun content! Giving story summaries and citing trustworthy sources is a quick and easy way to convey information that is compelling, digestible—and most of all, relevant enough to warrant engagement and clicks.

3. Optimize for all platforms

Mobile optimization is critical for any email marketing strategy in this day and age.

You need to guarantee that all of your consumers have the same positive experience when viewing your email—regardless of where they check it! Figuring out how to optimize your campaign for every platform can be challenging—that’s where REES + STAGER can help. Talk to one of our experts today to ensure your campaign is set up for success before it ever leaves the gate.

4. Hyper-personalizing email campaigns

Investors want to feel appreciated by the companies in which they invest, not like mere cogs in a big machine.

Personalization is a very hot trend, and its value is increasing by the day. Thus, in 2022, businesses will focus on hyper-personalizing email campaigns rather than just personalizing elements of campaigns. Here's how to leverage this trend:

5. Make your emails more interactive

The use of interactive marketing boosts engagement and is becoming increasingly popular as technology advances. Interactive marketing can easily be incorporated into your email campaigns. It can be incorporated in many ways, including:

Now that you know email marketing is not only still alive but expected to thrive into the new year, are you ready to start your own email marketing campaign? It can be easy to get caught up in the intricacies of building your own campaign, so why not contact the experts at REES + STAGER INC?

We’re a client-focused agency committed to helping you succeed and grow your business. Visit our website to learn more, or contact us to get started on your exciting new campaign today!

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