As a business owner, you probably have several strategies to market your business—but there’s one strategy you might not be taking full advantage of, and that’s email marketing.
There is a misconception that email marketing is dead, but this couldn’t be further than the truth. Email marketing consistently boasts one of the highest rates of ROI, with an average return of $38 for every $1 you spend. However, like anything else, it depends on how well you do it.
Here’s how you can plan and implement a solid email marketing campaign to boost growth.
It is impossible to run a successful email campaign unless you know your goal for the campaign. Make sure your goals are SMART ones by making them specific, measurable, attainable, relevant, and timely. You can use email campaigns to meet various goals, including:
You might find that you need several different email campaigns going on simultaneously. Divide your current and potential customers into different lists, so you know where they are on the buyer's journey. This allows you to send the right message at the correct time to each customer. These campaigns can include:
Now that you know the goal of your campaign and the types of campaigns you want to run, it is time to implement your strategy. To help you out, here are some tips and strategies to keep in mind.
Email campaigns are a great way to improve brand awareness, grow customer loyalty, and increase customer retention and sales, but there are many components and steps to keep an active, engaged list, and that can be tough for a busy brand manager or owner/operator.
At REES + STAGER, we know how useful email campaigns can be in finding success, and we love to help businesses like yours to be successful! If you’d like to find out how to take your email campaigns to the next level, contact us today!