As a marketer or business owner, you might’ve heard the phrase ”email marketing is dead'' before. It’s a common misconception, but we’re here to prove otherwise. With 4 billion email users in 2020 alone, email marketing is an opportunity you can’t afford to miss out on.
For small businesses with unique needs, email marketing is a tried and true strategy to ensure your business gets the highest ROI, with a host of added benefits.
In the current marketing landscape, personalization is key. One of the best things about email marketing is its ability to create highly targeted and customized content, so your audience can enjoy reading information that truly resonates with them. By segmenting your customer lists, you can personalize your emails from subject line to CTA. This helps cultivate a foundation of trust and credibility between you and your audience.
Some brands in the world have become so synonymous with their products that they’re at the forefront of people’s minds instead of the product (think kleenex). With email marketing, your small business can showcase its unique selling point to create a recognized brand identity. Creating a style guide and implementing it consistently can help cement your brand image in the minds of your target audience.
Unlike some marketing channels, email marketing allows you to engage in consistent communication with your customers. This gives businesses the opportunity to always have an idea of their consumers’ customer experience, and how they can improve it. By sending customer satisfaction surveys or feedback opportunities, businesses get a direct line to their audience’s needs.
Email marketing is a powerful tool to have under your belt, but did you know it also boasts the highest ROI of all marketing channels? Email marketing is often used to promote new products and services, remind customers about abandoned carts, and feature sales and discounts. When timed before a holiday or on the weekend, it’s a great opportunity to convert your leads into paying customers.
Any business experiences budget constraints from time to time, but this can be a bigger challenge for small businesses. Luckily, email marketing is an incredibly efficient way to use your time and money. With email management tools, designing a professional email marketing campaign is quick and easy, while still allowing you to reach a high number of potential customers. A focused email marketing campaign lets you increase brand awareness, brand credibility, conversion rates, customer relationships, and revenue—all within a small budget.
Now that you know email marketing is alive and kicking, are you ready to start your own email marketing campaign? It can be easy to get caught up in the intricacies of building your own campaign, so why not contact the experts at REES + STAGER INC?